When undertaking any kind of digital transformation, determining the right cloud provider to facilitate your business’ journey can become a sticking point fast. Don’t let fear of the unknown delay you from unlocking the benefits of the cloud – read on.

With major companies such as Spotify, Coca Cola, Philips, Sony Music, Domino’s, Evernote, and Apple reportedly using Google Cloud Platform for some of their day to day cloud services, it comes as no surprise that many other businesses are now following suit.

But how does Google Cloud compare to some of the other big cloud providers in the industry (most notably AWS) in terms of pricing, performance, scalability, and security?

Whether you’re new to the Cloud or considering switching providers, read on to find out the key differences between Google Cloud vs AWS.

Competitive, pay-per-use pricing with no-catch discounts

For the fourth year in a row, businesses cited cloud cost optimisation as the number priority for the year ahead (73% of respondents, Flexera). This was swiftly followed by migrating more workloads to the Cloud (61%) and increasing the use of containers (51%).

It’s no secret that cost comparison is a major factor when determining the right cloud provider. So how does Google Cloud fare in the mix?

Google Cloud billing operates a popular pay-per-use model with minute-level precision – meaning your organisation only pays for the compute time used to prevent cloud wastage.

Unlike AWS, which requires prepayment to unlock discounts (known as ‘reserved instances’), Google enables you to unlock discounts for long-running workloads without vendor lock-in. Whether your business is a startup, major enterprise, or somewhere in between, the Google model is undeniably appealing for those wanting to dip their toes in and take advantage of cloud cost savings.

Add Appsbroker into the mix as your chosen Google Partner and harness the added benefits of Cloud Assure – our GCP billing management service – designed to help you unlock even further cost savings and earn Professional Services vouchers as you go to drive innovation.

Related Read: How Cloud Assure Is Transforming Cloud Cost Management and Beyond

Live VM migration capability accelerates engineering

With VM migration hot on the heels of cloud cost optimisation in terms of business priorities, you can’t afford to ignore the unique capabilities that Google Cloud brings.

Unlike the other big cloud players (AWS, Azure), Google’s platform allows you to carry out live VM migrations without negatively impacting speed and performance.

For engineers, this feature is like gold dust, enabling them to patch, repair, and roll out updates to their heart’s content and see changes take place instantly.

You can find out more about the ins and outs of live migration via Google Compute Engine here.

If you’re eager to explore the benefits of Google Cloud for your business, we can help. At Appsbroker, we’ve refined cloud migration to a T – quite literally – enabling us to deliver VM migrations in ‘T-shirt’ sized packages, depending on your business’ needs.

Learn more about our risk-free approach to VM migration now.

Unrivalled cloud performance maximises uptime at scale

Compared to its counterparts, Google Cloud Platform is notorious for being able to handle vast amounts of traffic – i.e. tens of thousands of visitors – without a hitch. This helps to maximise uptime and significantly reduce loading times, improving the overall experience for users and customers alike.

Google Compute Engine servers can also provide your organisation with incredible scalability potential, enabling your business to leverage as many CPUs as it needs to handle peaks in traffic and usage with ease. The impressive loading speeds make any surges in traffic volume virtually undetectable to the typical end user.

As far as performance goes, Google Cloud certainly puts AWS and other cloud providers through their paces. If your organisation places the utmost importance on ensuring maximum uptime, then Google Cloud is well worth exploring further.

Related Read: Google Cloud for AWS Professionals

Foolproof security features keep your business’ data safe

Good Cloud is renowned for having state-of-the-art security features, including end-to-end encryption to keep your company’s data safe.

As you would expect, Google is regularly audited to ensure compliance across a whole host of ISO and other comprehensive security certifications. Google Partners must also demonstrate their unwavering commitment towards privacy and security, and are measured against similarly strict compliance standards.

As a Google Premier Partner and Managed Service Provider (MSP), Appsbroker’s commitment to data security is backed by the highest international accreditations for quality and security (ISO9001 and ISO27001).

By working with a Google Cloud Partner, you’ll also gain access to dedicated service support, including ongoing guidance on security best practice to ensure your organisation continues to evolve with the wider technology landscape.

Why choose Appsbroker as your Google Cloud Partner?

If you recognise the benefits of Google Cloud and are ready to take the first step in your cloud migration journey, we can help.

Appsbroker is a Google Cloud Partner and Managed Service Provider (MSP) with deep expertise in Google Cloud, backed by 14 years of experience. We hold a Google Cloud certification in Infrastructure Modernisation and are constantly innovating to stay at the cutting edge of our field.

Our holistic approach allows us to take your organisation on a cloud migration journey – from VM Migration through to Application Modernisation and DevelopmentData Modernisation and Machine Learning to drive innovation for years to come.

By partnering with us, you’ll unlock a wealth of knowledge, experience, and a whole host of additional benefits to complement your digital transformation journey. As you grow, we grow!

Ready to discover how we can help you deliver extraordinary business outcomes on Google Cloud? Click the button below to book your free IT cost assessment today.

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