Pictured: The extraordinary made possible – Mike Conner (L) and Tom Ray (R) leading the way.

9th October 2023

We’re delighted to announce that Appsbroker and CTS have joined forces in a strategic merger, forming the largest Google Cloud-only digital consultancy in Europe.

As two of the leading Google Premier Partners, we now become a single, united company for strategic consulting and engineering, meeting the rapidly growing demand for seamless AI, martech, data, cloud security, and Workspace solutions that deliver real business impact.

The merger sees us grow to over 400 employees, with offices in the UK, Germany, the Netherlands, Belgium, and Romania. It sees us strengthen our commitment to customers by moving us closer to them, deepening our expertise, and scaling our capacity to deliver far larger digital transformation projects across industries like financial services, retail, manufacturing, and the public sector. 

The new company will be led by Tom Ray, CEO of CTS, with Mike Conner, Founder and CEO of Appsbroker, joining the Group Investment Board.

Tom Ray, CEO, said: “We’re incredibly excited about what this strategic merger means for our customers and our people. From countering cyber threats, to unlocking the true potential of AI, there is now a huge opportunity to leverage the full spectrum of Google Cloud capabilities to deliver real impact for businesses. CTS and Appsbroker house some of the industry’s foremost cloud experts, with over 420 Google certifications and numerous industry awards. Bringing our standout teams together under one roof puts us in a strong position to drive the future of digital transformation.”

Mike Conner said: “Appsbroker and CTS have partnered with Google Cloud for over 15 years. In that time, we have grown rapidly and delivered success in premium professional and managed services to many of Google’s most important customers. With little overlap across our combined customer base and strong shared values, it made real sense for us to come together to create the largest concentration of Google Cloud talent in Europe. We are both committed to delivering high-impact transformational projects, so scale is important to ensure our customers have access to the skills and training to fully leverage the burgeoning Google Cloud AI, data, and security opportunity.”

Over the next six months, we’ll work to smoothly integrate our operations. In the meantime, nothing changes for our customers, and we will continue to provide the same exceptional level of care, service and technical excellence that have become our bedrock. The only immediate change is that we have an even larger team of experts, ready to tackle the most ambitious Google Cloud projects.

As two of the most recognised brands in the Google Cloud ecosystem, we will initially continue to operate under our existing names. But stay tuned as we will have further exciting updates for you – including a decision on a name for our newly-merged company.