Appsbroker & CTS, the leading cloud technology powerhouse, is celebrating a double win at the prestigious 2024 Google Cloud Partner of the Year awards.

The Google Cloud-only company – the largest of its kind in Europe – was recognised with two distinct awards: Google Cloud Partner of the Year — Diversity, Equity & Inclusion (DEI) for EMEA, and Google Cloud Partner of the Year — Public Sector (Government) for EMEA. The awards were announced at the annual flagship Google Cloud Next conference in Las Vegas. 

The two award wins highlight Appsbroker & CTS’s outstanding work driving innovation, fostering collaboration, and delivering real impact across the Google Cloud ecosystem. 

Google Cloud Partner of the Year – Public Sector & DEI

The announcement of Appsbroker & CTS as the Google Cloud Partner of the Year for the Public Sector (Government) recognises the company’s achievements in leading large-scale digital transformation projects for organisations such as the Office for National Statistics, NHS England, and the Cabinet Office. 

The Google Cloud Partner of the Year award — DEI celebrates the company’s deep commitment to building a more open and inclusive technology ecosystem. As a certified B Corporation, the company runs hands-on programmes to broaden access to cloud technologies for individuals from diverse backgrounds. It also champions career programmes that open up new pathways into the technology sector for underrepresented groups. 

“We’re thrilled and humbled to be recognised in this way”, said Tom Ray, CEO of Appsbroker & CTS. “We are passionate about making a positive impact in all that we do, whether we’re unleashing the power of Google Cloud to transform our customers’ businesses, or working to advance diversity, equity, and inclusion in our wider communities. These awards are a real celebration of technology’s potential to transform things for the better – for our customers and for citizens around the world.” 

The View from Google

“Google Cloud’s Partner Awards celebrate the transformative impact and value that partners have delivered for customers,” said Kevin Ichhpurani, Corporate Vice President, Global Ecosystem and Channels at Google Cloud. “We’re proud to announce Appsbroker & CTS as a 2024 Google Cloud Partner Award winner and recognise their achievements enabling customer success from the past year.”

With over 15 years of experience as a dedicated Google Cloud-only partner across the EMEA region, Appsbroker & CTS holds hundreds of Google Cloud certifications and numerous industry awards. The company partners with major players in key sectors such as retail, finance and banking, manufacturing and industry, media and entertainment, and the public sector – delivering one Google Cloud experience across cybersecurity, data, infrastructure, and AI.

About Appsbroker & CTS

Following a strategic merger in 2023, Appsbroker and CTS joined forces to create the largest premier Google Cloud-only digital consultancy in Europe, with a mission to change how technology works for businesses.

The combined company is an award-winning powerhouse for strategic consulting and best-in-class engineering, uniting expertise in AI, security, martech, data, and Workspace to provide one Google experience for clients. 

With offices across Europe – including the UK, Germany, the Netherlands, Belgium, and Romania – the company works with global players in industries such as financial services & insurance, retail, telco & media, manufacturing & industry, and the public sector.

As a values-driven, certified B Corporation, the company places a strong emphasis on delivering positive, sustainable impacts both for its customers and the wider world around them.